I’ve just read that at the recent Facebook Developer Garage (Thanks TechCrunch!), Facebook briefly disclosed information on the new Open Graph API.

Ironically, there was not much ‘open-ness’ yet about its full functionality, perhaps a certain coyness was intended to invoke suspense. But the outlining idea was sufficient to create anticipation; its potential is well worth noting.

The Open Graph API will enable any website to wire-in and replicate features of a Facebook Page using the various APIs. Essentially, it’s like Facebook Connect, but way more. Without a dedicated Facebook Page, users can still be Fans of the page via the site and “it will show up on that user’s profile and in search results, and that page will be able to publish stories to the stream of its fans”.

To take on a clairvoyant’s view of things (since details are unspecific at this time), envision your future website with a page that incorporates a style similar to the Facebook Wall. It will tap into your Facebook account from your site to update your status and publish comments. The highlight of it would then be customizing it, selecting features that better suit your site.

This now allows Facebook to inch even closer to monopolizing their hold on the the social Web but let’s bring it a little closer to home. How will it involve you?

Enterprises need to recognize and embrace the value of social interaction on the web with open, loving arms. Thinking of social media tools like Facebook or Twitter as ‘child’s play’, frivolous time-wasters, will only impede the progress of your business.

Entrenching Facebook as the social utility of choice presents a goldmine of opportunities. Companies with corporate websites should seek to be more socially enabled, and ensure that they have an IT development team, whether in-house or outsourced, to customize and add on components utilizing Facebook Open Graph API. Your IT developers should continuously monitor the evolution of the social Web, provisioning your business in way so that it can tap into the social graph of their members, multiplying their reach. Other enterprises like startup companies, can also quickly grow their user base tremendously, in a more effective and efficient manner.

Regardless of the services or products you have to offer, take the chance now to seriously evaluate the power of the Social Web. Keep an eye out for Facebook’s Open Graph API when its full functionality is unveiled and released in the months to come.