The Singapore Social Media Dichotomy

In a recent recent article on Marketing-Interactive.com, Editor Debbie Cai wrote about “The Singapore Social Media Dichotomy“. In this article, she explores who’s actually putting their dollars into Social Media and concludes that despite all the buzz, businesses aren’t investing enough in engaging the medium. She cites Melvin Yuan,

“Companies also don’t and dare not venture into areas they don’t understand and cannot measure…to participate in communities and conversations where business and consumer decisions are made, you have to have a strategy…”

And concludes that,

“The crux of the matter is both entrepreneurs and marketers need to recognise that there is a demand, both from consumers and from corporations, for innovative social media options that either simplify, enrich or enhance our lives. … Social media, despite the rate at which it is changing and the risk that whatever site you are investing in today may not be around tomorrow, has changed the way we conduct our marketing whether we like it or not. I’d rather be bucking the trend than picking the crumbs from the table, wouldn’t you?”

Yes, indeed Social Media and Web 2.0 features/concepts are all here to stay! What are your Web 2.0 plans?Note: Our Biz Dev, Justin was also cited in this article under the banner of the other social enterprise (E27).